Effective Date: January 1, 2020

Last Update: January 1, 2020

Pioneer Electronics (USA) Inc. (“Pioneer”, “us”, “our”, or “we”) has created this Online Privacy Policy to explain the privacy practices for the and websites, including their subsites and microsites (each, a “Website,” and collectively, “Websites”). Our Online Privacy Policy is designed to advise you about how we use, disclose, and protect the information we receive or collect about you. Additionally, we have created a Privacy Notice for California Residents to supplement this Privacy Policy in accordance with the California Consumer Privacy Act of 2018.

Pioneer reserves the right to change its privacy policies at any time by posting a revised Online Privacy Policy. Each time you visit or use a Website, the current version of the Privacy Policy applies. Please look for notices on the home page for periodic updates. By visiting any of Pioneer’s Websites, you agree to the Privacy Policy’s terms and agree to the practices described below. If you do not agree to the Privacy Policy, do not use any Websites.


The information we learn from you helps us personalize and improve your shopping and viewing experience on the Websites. The following are the types of information gathered through the Websites:

Information You Give Us: In order for you to access certain portions of or use certain features of Pioneer’s Websites, we ask you to provide certain information about yourself. Some of this information may be personally identifiable information. Personally identifiable information may include your name, mailing address, email address, telephone number, payment information such as a credit card number, and other identifying information.

We and our service providers receive and store information you choose to enter on our Websites and use it to provide you with the information, products and services you are interested in receiving. If you wish to sign up for email newsletters or purchase and/or register Pioneer products, you will need to set up an account. When you set up an account, you will provide your name, mailing address, email address, and telephone number (optional), and create a password. Actual purchases will also require payment and delivery information. During the registration or account setup process or at other places on the Websites, you may have the opportunity to indicate areas about which you would like to receive more information from Pioneer. Finally, when you register a Pioneer product, we may additionally request demographic information to help understand our customers better, but it is always up to you whether to provide it and is not necessary for registration.

We use information you provide to offer a variety of benefits, such as notification of special offers we think you will find valuable. You may also be asked whether you would like to participate in future surveys. Participation in any of these programs is, of course, at your option, and you may unsubscribe later if you change your mind.

Automatic Information: Certain information is automatically received and analyzed through Google Analytics whenever you interact with us. This information may include the Internet Protocol (IP) address used to connect your computer to the Internet, your domain name, country location, computer and connection information such as browser type and version, operating system, entry and exit points/pages, and date/time of access. We receive reports of aggregate website traffic from Google Analytics to learn how the Websites are used and to diagnose problems, and of aggregate usage statistics for videos embedded on the Websites through Google’s YouTube service. For information about Google’s privacy practices, please visit:

Cookies and pixel tags: Like many other websites, the Websites use “cookies” (small text files) to record your activity while visiting, remember your visits, and enable us to personalize your Web browsing experience, including allowing our system to record your logon and password. Additionally, “pixel tags” (lines of code and an image) are placed in email announcements to measure, as a whole, our users’ level of interest in such announcements. These pixel tags are programmed to collect only non-personally identifiable information.

If you do not want Pioneer or its vendors to deploy browser cookies when you visit the Websites, you may set your browser to reject cookies. Doing so may disable the Websites’ ability to retain information you have provided and affect your use of some of the features, functions, or services on the Websites.

Some of the Websites may also use local shared objects known as “Flash cookies” to store your preferences or display content based upon what you view on the Websites in order to personalize your visit. Flash cookies are different from browser cookies because of the amount and types of data collected and how it is stored. Cookie management tools provided by your browser will not remove Flash cookies, but you should see a dialog box asking to store information on your computer. To learn how to manage privacy and storage settings for Flash cookies, including how to delete them, click here for additional information:


Email: We use email in order to have a dialogue with our customers. We hope to provide you with useful and interesting information on new technologies and also provide you a channel for feedback. If at any time you wish to remove your email address from Pioneer's email list, you can do so by selecting the opt-out option listed in our email messages or by updating your “My Account” settings online.

Links & Forums: We provide you with external links to sites not affiliated with Pioneer that we believe can offer you useful information and services. Any non-Pioneer website, application or other content you may access from a Website or a Pioneer product will have its own privacy policies and practices, which you will need to review. Pioneer is not responsible for the privacy practices or the content of these providers, and you access and use them at your own risk.

Public forums such as chat rooms, message boards, and news groups may also be made available to visitors to our Websites. Information disclosed in public forums is public information, and caution should be exercised when disclosing any personal or other identifying information. You may not be able to change or remove public postings once posted, and such personally identifiable information may be used by visitors to those pages to send unsolicited messages or engage in other conduct. Pioneer is not responsible for any consequences that may occur from the use of information that you choose to submit to public forums and sites.

Advertising: Pioneer uses one or more companies to place advertisements for our products on third party sites. Cookies and other technologies such as pixel tags are used to measure the effectiveness of those ads and to determine the display of content and advertising to you based on your interests, both on the Websites and on third-party sites you may visit. To support this interest-based advertising, we and our service providers may use information about your visits to our site and other websites. The information collected and used by this process is anonymous and does not enable a third party to identify you individually. The Websites do not currently recognize automated browser signals regarding tracking mechanisms, which may include “do not track” instructions.


Pioneer does not sell or rent your personally identifiable information to third-party marketers, data collection companies or any other entities. Personally identifiable information is either shared by Pioneer with selected service providers or collected directly by those companies solely to fulfill your requests – such as purchases and to provide consent-based marketing support – and as needed for website hosting and technical support of our systems. Each company is required to keep the information confidential, implement appropriate security measures, and use the information only for the limited purposes for which it was received.

Pioneer may also disclose personal information if required by law, such as in response to a subpoena or similar legal process, to report activities we reasonably believe to be unlawful, or as necessary to exercise our legal rights or defend claims brought against us. In the event that Pioneer, or substantially all of its assets, is acquired, customer information may be one of the transferred assets. Aggregated (consolidated) demographic information that does not reveal individual information may be shared with third party advertisers to describe our customer base. This information is purely statistical in nature and cannot be tied to the individuals who provided the data.

When you click the “Like” button for a Pioneer product, you are providing that information to Facebook, Inc., and its use will be governed by Facebook’s Data Use Policy:


While we follow reasonable procedures and updates according to industry standards in an effort to protect your information, no security system is perfect and we cannot guarantee that your information will remain secure in all circumstances.


The Websites do not provide services or sell products to children under the age of 13. We do not knowingly collect, use, or disclose personally identifiable information about children under 13.


If you have any questions about this Privacy Policy or information collected about you, please write to us: or Pioneer Electronics (USA) Inc., Internet Team, 2050 W. 190th Street, Suite 100, Torrance, CA 90504.

If we need or are required to contact you about information you have provided to us, we may do so by email, mail or telephone at our discretion.

View Legacy Privacy Policy Here